Customer Segmentation

Analyze and target customer groups

👥

Total Customers

1458

📊

Active Segments

5

💎

High Value

234

⚠️

At Risk

310

Segments

High Value Customers
234 members
At-Risk Customers
89 members
New Customers
156 members
Frequent Buyers
412 members
Loyal Customers
567 members

RFM Analysis

High Value

234

Medium Value

456

Low Value

310

High Value Customers

Customers with high lifetime value (>$5000)

rfm

Segment Members

NameEmailSpentPurchasesTags
John Doe[email protected]$8,025
viphigh_engagement
Jane Smith[email protected]$2,1008
inactiveneeds_reactivation
Bob Johnson[email protected]$402
newonboarding