Predictive Analytics

Identify at-risk customers and automatically trigger win-back campaigns

Total Customers

200

High Risk

3

Medium Risk

45

Low Risk

2,410

Avg Churn Risk

0.42

Across all customers

Win-Back Campaigns

3

Active campaigns

Conversion Rate

33%

Win-back success

High Risk Customers
Customers at immediate risk of churning

85%

Churn Risk

Days Inactive

60d

Avg Order Value

$10

Loyalty Tier

bronze

Status

pending

Recommendation: Send win-back offer with 20% discount

Lisa Anderson

[email protected]

72%

Churn Risk

Days Inactive

45d

Avg Order Value

$20

Loyalty Tier

silver

Status

pending

Recommendation:

Robert Taylor

[email protected]

68%

Churn Risk

Days Inactive

0d

Avg Order Value

$200

Loyalty Tier

bronze

Status

sent

Recommendation: Send personalized offer

Active Win-Back Campaigns
Track win-back campaign performance
CustomerTypeStatusSent DateConverted
John Smithbothsent2024-0-23-
Lisa Andersonemailpending--
Robert Taylorsmssent2024-0-22✓ Yes
Customer Lifetime Value (LTV) Forecast
Projected LTV for next 6 months
JunJulAugSepOctNov0400080001200016000
Churn Prediction Accuracy
Predicted vs Actual Churn Rates
JanFebMarAprMay015304560
  • Predicted Churn
  • Actual Churn